By Bob Cycon
Always remember that the purpose of a press release is to convey NEWS.

Use a special letterhead that states “PRESS RELEASE” or “NEWS RELEASE” so an Editor can quickly distinguish your news from ordinary correspondence.
Always date your press release and include a release date (in most cases, “FOR IMMEDIATE RELEASE”).

Include a contact name and phone number for editor follow-up questions.

Include a short heading or “slugline” to identify the subject of a release. Continue Reading »

By Meir Liraz How do you judge the effectiveness of your small business marketing efforts? Easy…does it produce results? Great looking ads, fancy logos and flashy web sites are worthless if they don’t bring business to your door. This list of 10 common marketing mistakes can help you produce better results.

1. Not Having a Clearly Defined Unique Selling Proposition (USP). Do you want to fit in or stand out? In order to thrive in today’s cluttered marketplace, every business owner must be able to clearly articulate an answer to the question, "Why should someone do business with you rather than your competitor?" Continue Reading »